Google Checkout is the ideal solution for secure eCommerce shopping; with the ability of the buyer to use any major credit card, and maintain privacy for the buyer and his or her supplied credit card information from being shared with any seller.

Online Privacy And Security of Financial Information is Extremely Important For Consumers and Corporate Buyers Alike

With the concern for online privacy and keeping one’s credit card information secure, choosing the most secure form of e-Commerce is at the highest priority level for consumers and business’ buyers wishing to shop at online e-Commerce wholesale and retail websites.

More and more eCommerce websites and online retailers are using the Google Checkout system for secure online transactions. This is making it much easier for any consumer making purchases, and for corporate buyers to shop online with full assurance of privacy of personal and business financial information, and quickly being able to make future purchases at other online retailers that accept the Google Checkout system for payment. Look for the “Google Checkout Buy Now Badge” of acceptance, for online retailers that accept the Google Checkout payment processing system.

Google Checkout is the Most Secure Payment Processing System

In my opinion, Google Checkout is one of the most secure forms of eCommerce available to the consumer or buyers for large or small businesses. An order can not be processed without first being initiated on the buyer’s end, and with first having full approval from the buyer (the purchaser), also initiated only on the buyer’s end. The seller can not charge more than what was originally approved by the buyer. The seller simply receives the order, and fills it for shipping. The seller can cancel orders or refund full or partial amounts only. Just like at any brick and mortar store, each retailer has their own return policy and refund policy. So, it is always a good idea to read the retailer’s return and refund policies closely before making an online purchase.

Google Checkout Option to Keep eMail Address Confidential

Google Checkout also provides the option of private emails too by using secure forms of email communications with online retailers. When making an online purchase with the Google Checkout system, simply select, “Keep my email address confidential” from the available check boxes, and your email address will not be shared. So, any forms of email communication with that retailer will automatically forward your email through the Google Checkout system, and keep it private from the online retailer.

You will see exactly what your account will be charged. Descriptions, Quantities, Prices, Taxes, and Shipping Charges will all be documented and verifiable before the “Place your order now” button is clicked.

Sign Up For Google Checkout

If you are a first time user of Google Checkout, you may sign up for Google Checkout prior to, or right at, the order process. Sign up for Google Checkout at: http://checkout.google.com. I also suggest reading the FAQs and key details of how the Google Checkout system works.

Once you are signed up for Google Checkout, you can then purchase any product or service, from any other retailer that accepts the Google Checkout payment processing system, and not have to fill in all your information again and again.

I personally am one that is super concerned about privacy online. So, I can vouch for the integrity of the Google Checkout eCommerce payment handling system.

Yes, I know there are other systems out there, but to me, the Google Checkout System seems to be the best fit for both parties involved. The buyer and the seller are joined together in an unbiased middle man role that keeps the buyer’s information private and secure, while at the same same time provides a great payment processing system for the retailer to conduct secure eCommerce online.

Marketing Hand Shaking

While you still may be leery of using any form of eCommerce for buying or selling goods or services online, it is wise to understand how business operates in general. The world of business operates on the exchange of products and services. Everything has to begin with trust and a hand shake at some point along the way. The buyer has to trust that the seller is providing the product or service they are purchasing. The seller has to trust that the buyer is going to pay for the product or service being rendered. What better way of encapsulating that trust factor than with a secure form of payment processing that is not only secure, but is also private, easy to use, and with verifiable handshaking going on between the buyer, the seller, payment system, and the delivery system. Google Checkout is really marketing at its finest. Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which literally referred to going to market, as in shopping, or going to a market to sell goods or services.

Jim Warholic
President, Professional Web Services, Inc.

Get your business established on the online market place today. Get the Internet marketing business solution now. Increase your online sales. Contact Jim Warholic for his company’s Internet marketing solution for your business today.

A Few Internet Shorts For Your Business Success

The following are a few selected Web articles on Internet marketing, online advertising, branding, sales and marketing, and search engines. The websites are updated from time to time, so check back and be sure to click through for more information today to learn how to get your business discovered online.

By-the-way, as you can tell, I got a little more creative with this Internet marketing posting. Sometimes it is wise to do something a bit different online to get your business story to stand out. This is a sample of marketing creativity in Internet action.

Contact us for Internet marketing strategies that will help your business standout on the Web.

Do You Have The Time?
by: Jim Warholic
My Internet marketing timepiece message for the world wide web.

Yesterday, my favorite watch, the Casio DW-290-T, that I have had for ten or more years decided that it had had enough. It started out with, getting dimmer when the electro luminescent backlight was pressed. So I figured it was time to get a new battery. Driving over to the local Target store at 8:30 pm on a Saturday evening, it would simply be a matter of installing a new battery. As “Murphy’s Law” would have it, when dealing with time, this was not going to be the case.

My first clue that this was going to be an extended visit should have been when I approached the watch counter and asked for a battery for my Casio watch. The clerk behind the counter asked me, “do I know the battery model number?” “Well sure, just let me borrow your small phillips screwdriver and I can give you the battery model number,” I said. The sales clerk said, “we no longer have any tools to work on the watches.” “OK…, let me see if my trusty Leatherman multi-purpose tool had anything that would work,” I said.

Fortunately, the screws on the back of the watch were both slotted and phillips style. I had a small screwdriver on the Leatherman that worked just fine. After I got the back cover of the watch off, the clerk was able to see the battery number. She provided a new battery at the cost of four dollars and some change. I thought this would be great. I’ll be back in time… Foolish me.

While I was assembling the watch back together, the clerk asked if she could recycle the old battery for me. I said, “sure.” Big mistake. The new battery would not work in the watch. Or, should I say the watch would not work with the new battery. Making sure the battery was in properly, pushing buttons, taking it in and out again several times, had absolutely no success in getting that stupid watch to function again. Now my favorite trusted timepiece became a stupid timepiece.

The sales clerk during this time was helping out other customers and would occasionally come back to my counter area. She felt bad this had happened. I assured her it was not her fault. I stated to her, “Let me try my old battery, at least that one was functioning before I took it out.” “Well, um, let me see if I can find it,” she said. At that, she went over to the container of old batteries, which contained about a hundred or more of various types and sizes of batteries. She said, “I think it is this one. The one on top. But, I can’t get it out.” So, I start digging, and digging. Getting frustrated, I dump out the whole jar on to the counter. Separating the same style battery as mine into a pile. Only a dozen or so of that style batteries were present.

I start trying battery after battery with no luck. No display at all. Murphy’s Law finally took its toll on my time. Time to move on. Get a new watch. OH, how I hate shopping for watches. This one had too many buttons and was hard to figure out. Another had a display that could barely be seen, unless you had the eyes of a 18 year old. I just couldn’t seem to find the right timepiece.

“How late are you open,” I asked the clerk. “10:00 pm,” she responded. “OK, I might be back,” I said.

Trudging over to the local Longs Drug Store, where I had remembered that they also carried watches, I decided to give them a try. I finally found a watch that I could see with my own eyes, the buttons had just the right touch, and it did not take a rocket scientist to figure out how to operate it.

I am sure that many of you can relate to the time story. What is interesting is how this time story relates to matters on the Web. The Internet is a media outlet for B2B, B2C, and C2C. It is a marketing, advertising, and sales channel that really is difficult to encapsulate into one definition. Many B2B and B2C businesses want a website presence without doing much work. They want instantaneous gratification with an immediate website presence, that their website is showing up in the top search results for their marketing keywords, and the website becomes a powerful sales and marketing tool for their sales people to use. Time and time again, Presidents, CEOs, owners, and management of both large and small business fail to realize the amount of time it takes to develop an online web presence.

Developing a good web presence encompasses so many aspects of a business’s soul in order to have a successful online presence. Time is the one item that will definitely be at the forefront of setting up and maintaining a website, Internet marketing, advertising online, and web branding the company across a wide area of online distribution channels. If the company is involved in a vary narrow vertical market segment or technical engineering area of expertise, then writing, or at the very least supplying an outline of the topic, from company staff will be a prerequisite for developing a good website. Good Internet marketing companies can provide immense help in the area of writing and editing content for selected keywords, fine tuning from a search engine optimization – SEO and Web branding perspective, online advertising strategies, search engine marketing, customizing and/or designing search engine friendly website templates, and Web branding strategic marketing ideas. But, marketing online still comes back to the business of sharing knowledgeable information, in a customer centric way, through good writing styles and online communication skills.

Talk with Professional Web Services today for information about Internet marketing services, ethical search engine optimization, search engine marketing, online advertising strategies, and web branding solutions. Contact us for B2B and B2C marketing Internet marketing services, strategies, and solutions.