Right Minded Marketing: According To Jim Warholic
Tuesday, November 13, 2007
Right Minded Marketing
Left and Right Minded Internet Marketing
Adele Revella is the developer of the acclaimed Pragmatic Marketing® seminar, Effective Product Marketing, wrote an article titled, "Right-brained or left-brained marketing"
Laura Ramos, Forrester Research’s analyst for B2B Marketing wrote a research paper, entitled "Segmentation vs Personas, Where Should B2B Marketers Start?." Laura reports that B2B marketers are way behind their B2C peers in developing effective messaging and marketing strategies, and that the source of our problem is that we don't use both sides of our brain.
The emphasis should be to use both right-minded and left-minded marketing approaches when targeting the B2B Buyers and technology companies.
For both right and left minded approaches to Internet marketing, contact Professional Web Services. Ask for your free Internet marketing evaluation today.
Labels: Marketing
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