Laura Ramos, Forrester Research’s analyst for B2B Marketing wrote a research paper, entitled "Segmentation vs Personas, Where Should B2B Marketers Start?." Laura reports that B2B marketers are way behind their B2C peers in developing effective messaging and marketing strategies, and that the source of our problem is that we don’t use both sides of our brain.
Websites and Internet Marketing
The emphasis should be to use both right-minded and left-minded marketing approaches when targeting B2B Web buyers, B2C online consumers, and technology companies. This is even more significant given the speed at which buyers and consumers are searching the Internet for the products or services being sought after. Remember, the back button is only one click of the mouse away. I say that to place emphasis on the fact that you only have a small window of opportunity to convert a visitor into a potential customer. Websites must be able to target both sides of the brain in order to convert visitors into paying customers.
For both right and left minded approaches to Internet marketing, contact Professional Web Services. Ask for your free Internet marketing evaluation today. Professional Web Services provides all aspects of Internet marketing for both B2B and B2C businesses on the Web.
A business presence online today requires much more than just the website presence. It requires telling your marketing message in more ways than one, and in various marketing and advertising channels. The Web days of simply putting up a website and thinking you are going to get thousands of visitors are long gone. Yes, it is possible to attain world wide Internet recognition, but you will most likely have to climb a ladder with lots of hard work to get there.
Good Domain Name News Yay, We Got Our ProfessionalWebServices.net Domain Name
Learn the ins and outs of what a business can do to get a domain name that has expired. Read how we got our domain name. Consider the importance of acquiring your business name as a domain name, even if you are not currently using your business name as the branded website. With the cost of domain names relatively cheap from domain registrars such as Godaddy, (less than 10 dollars annually) it makes sense to register your business name. Register yours today.
Read the entire story about how we acquired our domain name.
The following is an excerpt from the story.
It is important to note, that if the domain had many suitors, it might have gone into an after market bidding area online. However, in the case of our name, since we are incorporated as Professional Web Services, Inc. and most of the other domain names are owned by us, we thought it would be unlikely that there would be any type of bidding on this name. Additionally, under domain name laws, U.S. federal law known as the Anti-Cybersquatting Consumer Protection Act, a person or company that tries to capture an already established domain name for some corporation or entity that is not rightfully theirs could be considered to be Cybersquatting. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. Read more
Are you struggling to get your business website found in the large search engines? Would you like to gain more customers from the Internet today? Then contact Professional Web Services for online marketing that works.