The Internet Marketing Ladder
Building Up Your Business Online
By: Jim Warholic
Marketing for the twenty-first century requires an understanding of the Internet both from the B2B and B2C perspective, as well as an understanding of the challenges facing businesses online today.
A business presence online today requires much more than just the website presence. It requires telling your marketing message in more ways than one, and in various marketing and advertising channels. The Web days of simply putting up a website and thinking you are going to get thousands of visitors are long gone. Yes, it is possible to attain world wide Internet recognition, but you will most likely have to climb a ladder with lots of hard work to get there.
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